A Day at Bottle Barn
Through my internship at In-House Advertising, I served as a project manager for the creation of this video. I assisted by writing the script and facilitating activities for the filming day.
The video was posted through social media as an advertisement for a local liquor store around the 4th of July and features influencer Myles Montplaisir, otherwise known as the "You Betcha Guy," who is known for his satire humor which mocks the Midwest culture.
This project allowed me to sharpen my creative team skills as the concept was first developed at an all-agency brainstorming session, then further developed with a smaller team that I had the opportunity to be a part of.
ASD MState Email
At In-House Advertising, I had the opportunity to manage the deployment of various creative projects. For the Red River Valley Fair Fun Guide, I managed the revision and editing process. While for the MState email campaign, I was able to configure the layout of the emails based on given information and then task the designers to create the final content.
I have also created and deployed email blasts for the DC Fargo Wonder Woman Run and TEDxGrandCanyonUniversity.
Red River Valley Fair Fun Guide
Grand Canyon Education Landing Pages
As Grand Canyon University forms strategic partnerships with outside organizations, I assisted in the development of landing pages where these organizations' employees or stakeholders can find their specific scholarship offering from GCU and submit their contact credentials for a representative to follow up with them.
Click on the image to view an example of one of the landing pages which I managed.
Press Releases
Via my opportunity with In-House advertising, I was able to develop content for various clients' press releases based on their calendar of events. I created many releases for clients like Fargo Parks District, West Fargo Parks District, Bethany Retirement Living, and more.
After writing the releases, I would schedule out the deployment of the releases through MailChimp. Additionally, I would professionally contact media outlets about the releases to confirm their attendance at priority events.
